Apple EV Car Cancelled

[Great Bay Shark]

Apple Cancels Work on Electric Car, Ending Decadelong Effort


https://www.msn.com/en-us/money/companies/ar-BB1iZH3N

 

[Gigahorse]

Given the trend with Ford etc it is not a big surprise. A shame though as competition is a good thing.

 

[Woodrick]

Apple admits that Apple can't do anything new!

 

[Mrp911]

They should just buy Rivian and build off of base they have.

 

[Beyond]

The Apple car was always a pipedream, albeit an expensive one. Perhaps Steve Jobs could have pulled it off, but unfortunately he's gone. Visionaries are few and far between. Musk is one but Cook is more of the MBA type of CEO. That said, Apple is a cash machine but IMO innovation has lagged since Jobs passed away.

 

[Gigahorse]

They should just buy Rivian and build off of base they have.

That is actually not a bad idea, cut out a lot of the learning curve and just throw some money behind better battery tech and electronics design.